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Getting to Grips with Google Analytics

3 Using Google Analytics

These next activities involve logging onto Google Analytics to investigate some of the features mentioned in the previous tutorial.

If you don’t already have access to Google Analytics, or have access to an account with very little data, you can use the Google demo account. It doesn’t give you full access, but there’s plenty to investigate so that you can start to become comfortable with Google Analytics.

Don’t worry about ‘breaking’ anything in the demo account – the worst case scenario is that you get a bit lost. If so, simply close your broswer and start again!

Right then, full steam ahead, get in there…