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Getting to Grips with Google Analytics

6 Review

1. Which of the following best describes Bounce Rate…

2. A high Bounce Rate should always be seen as a bad thing.

3. Which Google Analytics report shows Acquisition, Behaviour and Conversion metrics for the channels bringing visitors to your site?

4. Which of the following best describes a Macro goal:

5. Micro goals are relationship-building activities.

6. Which of the following are 4 attributes of great metrics?

7. Setting up conversion goals is essential as they allow you to measure when a visitor to your site completes an action that is important to the success of your organisation.

8. Which of the following might be used to measure engagement?