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CIM Digital Diploma in Professional Marketing

  • Start date: Contact us
  • Duration: 12 months approx
  • Entry: Marketing experience required
  • Delivery: Supported blended learning (part time)
  • Level: Degree

This digital marketing course will teach you how to plan, execute and measure a comprehensive digital campaign. It’s rigorous and practical, and accredited by the World’s oldest and largest organisation for professional marketers.

  • Accredited by the Chartered Institute of Marketing
  • Practical work-based assignments – solid proof of what you can do
  • Rigorous – each module is approximately 50-hours of guided study at degree level
  • Supported – live webinars, tutor support, and optional study sessions
  • Strategic planning & tactics – learn more than just tactical tools

Digital strategy and tools

Chartered Institute of Marketing qualifications are developed in consultation with industry to equip you with the skills employers are looking for. Areas you will learn include:

  • Search Engine Marketing (SEO and PPC)
  • Content Marketing
  • Mobile Marketing
  • Social Media Marketing
  • Display and Social Media advertising
  • Email Marketing
  • Website & landing page optimisation
  • Planning & measuring campaigns

If you want to know how to strategically plan a digital campaign that uses the right tactical tools for your product and audience, and how to measure and report on its ROI, then this qualification is for you.

There’s a lot more to digital than just the tactical tools!

This qualification has three modules.

Each module is around four months long and requires approximately 50-hours of guided study (plus time to complete a work-based assignment).

The qualification is delivered through part-time blended learning. This comprises online study supported by regular live webinars and optional face-to-face study sessions at the start of each module. You are supplied with high-quality printed course materials and have access to multimedia resources through our Study Portal.

  • Mastering Digital Channels
    This module provides you with the essential knowledge of the digital marketing channels available. Topics covered include Search Engine Optimisation (SEO), Adwords Paid Search, Display Advertising, Email Marketing, Viral Marketing, Online PR, Content Marketing, and Social Media Marketing.
  • Driving Digital Experience
    This module provides a rigorous introduction to user experience and analytics. It gives you the skills and tools to optimise your visitors’ experience through online research, testing and analytics. Topics include marketing automation, personalisation, online market research, A/B Testing and Google Analytics.
  • Digital Strategy
    This module considers the internal and external factors that influence digital marketing planning. You will explore a range of digital models, develop online personas, and review the differences between the traditional and digital marketing mix, and also consider issues such as trust, security and privacy.

For further details, please request ‘More Information’ at the top of this page.

One of the following:

  • Sufficient experience in marketing or communications
  • A marketing, communications or business qualification
  • Any degree or vocational equivalent

If English is not your first language, you will need IELTS 6.5 or Trinity ISE III/IV.

To study this qualification you will need internet access, preferably broadband, in order to log onto our online Study Portal and to participate in online tutorials. You will also need a headset that incorporates a microphone for online tutorials.

Apart from a web browser, the only software requirements are a PDF reader plus standard office automation software to write your assignment.

The tuition fees are $5850.

Also, allow an additional $1000 for CIM membership fees, CIM assessment fees, and textbooks.

All fees are tax deductible and can be spread over the duration of the qualification.

Included in the fees are:

  • Live webinars – regular live web-based tutorials.
  • Study guide – high-quality printed course notes to guide your learning and to provide additional reading and self-assessment exercises.
  • Assignment feedback – we review your assignment drafts to ensure they are up to the required standard before final submission to the CIM.
  • Tutor support – through live webinars, email and our study portal.
  • Study portal – a wealth of multimedia study materials, including recorded lectures, and the opportunity to network with other students through forums.

For further details, please request ‘More Information’ at the top of this page.