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Getting to Grips with Google Analytics

8 Review

1. Which of the following best describes a Macro goal.

2. Micro goals are relationship-building activities.

3. Measuring the Micro as well as the Macro goal conversions gives a more complete picture of the success of your website.

4. When actually using Google Analytics, which of the following is NOT presented as an option when setting up a conversion goal.

5. A site has a lead-capture form, along with a separate ‘thank you’ page that is displayed after a visitor completes the form. In Google Analytics, which of the following could be set up for this conversion goal.

6. A destination goal can have an optional conversion funnel defined.

7. Which of the following describes a conversion funnel.

8. Google's URL Builder allows you to easily add campaign parameters to URLs so you can track Custom Campaigns in Google Analytics.