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UCI Postgraduate Diploma in Digital Marketing

  • Start date: 23 July 2023
  • Duration: 12 months approx with RPL
  • Entry: Any degree or marketing experience
  • Delivery: Supported blended learning (part time)
  • Level: Masters

Digital marketing at Masters level from a leading University with support from Australian tutors.

The Postgraduate Diploma in Digital Marketing provides comprehensive practical knowledge of the tactics and strategies of digital marketing. Learn how to develop campaign strategy that uses the right digital tools for your target audience and delivers measurable return on investment.

  • Accredited by University of California, Irvine Extension
  • Postgraduate – Masters level in digital marketing
  • Supported – dedicated local support through our Study Portal (Request Free Trial)
  • Practical – hands-on learning with practical ‘tool time’
  • Credit available for your existing marketing qualifications
  • Work-based assignments to put it into practice and build a digital-marketing portfolio

Core Modules

To be awarded the Postgraduate Diploma in Digital Marketing you’ll need to complete all 6 core modules along with your choice of electives to earn at least 4 additional credits.

Core modules

  • Digital Marketing Concepts (2 credits)
  • Social Media and Online Audience Profiling (2 credits)
  • Digital Analytics and Metrics (2 credits)
  • Search Engine Marketing Strategy (2 credits)
  • Optimising Online Brand Presence (2 credits)
  • Strategic Social Media Planning (2 credits)


  • Social Media Measurement and Evaluation (2 credits)
  • Content Marketing (1.5 credits)
  • Blogging for Business (2 credits)
  • Digital Display Advertising (2 credits)
  • Effective Email Marketing (2 credits)
  • Mobile Marketing Strategy (2 credits)
  • Marketing for Business Success (2 credits)
  • Agile Marketing (1.5 credits)
  • Online Video Marketing (2 credits)

Request a Syllabus below for full details.

Qualification with RPL: $5470*

Qualification no RPL: $7160

Module fee: $895

* RPL for 2 modules and includes $100 RPL admin fee.

Fees are tax deductible. They can also be spread over the duration of the qualification, and Direct Debit is available at no additional cost.

Fees include:

  • Live webinars – each module starts with a live web-based study session that provides an introduction, and an opportunity to meet your tutor and fellow marketing professionals.
  • Study portal – a wealth of multimedia study materials, including recorded tutorials with downloadable notes pages, interactive self-assessment quizzes, and the opportunity to network with other students through forums.
  • Tutor support – dedicated support through live webinars, email and our study portal.
  • UCI assignment marking – assessment marking fees are included.
  • UCI Certificatation – awarded by University of California Irvine Extension

There is no requirement to purchase textbooks.

A maximum of three exemptions are available.

For an exemption from ‘Digital Marketing Concepts’ you will need either:

  • CAM Diploma in Digital Marketing
  • A digital-marketing qualification (at Level 4 or above) from an accredited institution

For an exemption from ‘Marketing for Business Success’ you will need either:

  • CIM Professional Certificate, Diploma or Postgraduate Diploma
  • A marketing qualification (at Level 4 or above) from an accredited institution (e.g. BA/MBA Marketing or equivalent)

An exemption is also available if you can show that you have covered a module’s syllabus (at Level 4 or above) through an accredited institution.

Request Syllabus