9 Review 1. The SOSTAC® model devised by PR Smith can provide a framework for planning digital marketing strategy. True False 2. The SOSTAC® model comprises the following stages in the order shown? Situation Analysis, Strategy, Objectives, Action, Tactics, Control Situation Analysis, Objectives, Strategy, Action, Tactics, Control Objectives, Strategy, Situation Analysis, Tactics, Action, Control Situation Analysis, Objectives, Strategy, Tactics, Action, Control 3. Which area of a marketing plan looks at how internal and external factors affect your organisation? Objectives Strategy Situation Analysis Tactics Control Action 4. Which of the following is useful for Situation Analysis? Marketing mix SWOT analysis Marketing tactics Gantt chart 5. Which section of your plan identifies the target segments and how you intend to fulfil the objectives? Situation Analysis Objectives Strategy Tactics Action Control 6. Analysing the 7 Ps of the marketing mix will help with the which section of your plan? Situation Analysis Objectives Strategy Tactics Action Control 7. This stage of the plan involves outlining the responsibilities and a schedule for the actions required to implement your tactics. Situation Analysis Objectives Strategy Tactics Action Control 8. Objectives should be… Specific Measurable Actionable Relevant Time-bound All of the above
