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Diploma in Digital Marketing

This Digital Marketing Course will teach you how to plan, execute and measure a comprehensive digital campaign. It’s rigorous and practical, and accredited by the world’s oldest and largest organisation for professional marketers.

• 50% credit transfer
• Is this qualification for me?
• What are the entry criteria?
• What are the modules?
• What are the computer requirements?
• Sample online lecture

50% credit transfer

If you have a qualification that includes marketing you may already be half way to the Diploma in Digital Marketing. You could have a digital marketing qualification on your CV in just six months.

Contact us about recognition for prior study in marketing.

Is this qualification for me?

The Diploma in Digital Marketing is an international qualification that provides a thorough grounding in this rapidly expanding area.

All Chartered Institute of Marketing (CIM) qualifications are developed in consultation with industry to equip you with the skills employers are looking for.

Topics covered include Search Engine Marketing, Email and Mobile marketing, Social Media Marketing, Online Advertising and PR, along with monitoring and metrics.

If you want a thorough understanding of the theory and practice of planning, executing and monitoring a digital marketing campaign, this qualification is for you.

What are the entry criteria?

One of the following:

• Sufficient experience in marketing or communications
• A marketing, communications or business qualification
• Any degree or vocational equivalent

If you already have a marketing qualification contact us about recognition for prior study. You may be eligible for 50% credit transfer onto the Diploma in Digital Marketing.

What are the modules?

This qualification involves studying two single modules plus a double module.

• Digital Marketing Essentials
  This module provides you with the essential skills and knowledge of digital marketing. As well as codes of practice and regulations, topics covered include digital planning, implementation and monitoring, SEO and PPC, Email Marketing, Viral marketing, Online PR, Affiliate and Social Media Marketing. You will also learn about social-media monitoring, website analytics, and usability and accessibility.
• Digital Marketing Planning
  This module considers the internal and external factors that influence digital marketing planning. You will explore a range of e-business models, review the differences between the traditional and digital marketing mix, and consider issues such as trust, security and privacy.
• Marketing and Consumer Behaviour
  This double module provides you with the skills and knowledge required to manage marketing communications and activities to support a brand. It explains the links between marketing and communications, and provides the fundamentals of consumer behaviour and their application to marketing communications.

For further details, please complete the ‘More Information’ box on the right of this page.

What are the computer requirements?

To study this qualification you will need internet access, preferably broadband, in order to log onto our online Study Portal and to participate in online tutorials. You will also need a headset that incorporates a microphone to plug into your computer during tutorials.

Apart from a web browser, the only software requirements are a suitable media player and Adobe Acrobat Reader. Both are available free of charge.

Sample online lecture

Click below to watch a sample online lecture: