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Fact files

Log on for these free resources created by the CIM’s Marketing Insights Team, a team dedicated to keeping marketing professionals abreast of the latest trends and thinking within the industry.

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Marketing ethics

Ethical marketing helps create and maintain trust between the brand owner and other stakeholders. Without trust the marketing function cannot succeed.   Log on to download


This fact file contains details of organisations and resources to help you carry out a benchmarking exercise.   Log on to download


This fact file gives details of websites associated with branding theory and practice.   Log on to download

Business etiquette and culture

Doing business overseas must be carried out with care in order to create the right impression. Don’t get caught out – this fact file lists websites where advice can be obtained.   Log on to download

Case study production centres

This fact file lists links to various organisations that produce case study material for business and marketing.   Log on to download

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