“Chartered Institute of Marketing qualifications are relevant, rigorous and transportable across the world and acknowledged as being credible.

“Studying for a CIM qualification will challenge you, develop your skills as a marketer, and make you more international.”

Prof Steve Worthington

Department of Marketing
Monash University

More testimonials

Professional Diploma

Your next step towards Chartered Marketer status and a Masters combining professional training with academic rigour.

Is this qualification for me?

The CIM Professional Diploma in Marketing is a strategic-level qualification ideal for Marketing Managers, Operational Marketers, Departmental Managers, Product or Brand Managers, and Account or Agency Managers, for example.

This qualification is for you if you already work in marketing and want to progress your career by improving your knowledge and skills at the strategic level.

What are the entry criteria?

You should have one of the following:

  • CIM Professional Certificate in Marketing
  • Any bachelors or Masters degree (or equivalent) with at least a third of credits in marketing
  • Suffient marketing experience to pass the CIM online entrance assessment for this qualification

If English is not your first language, you also need IELTS 6.5 or Trinity ISE III/IV.

What are the benefits?

You will benefit from being able to demonstrate strategic-level skills in planning, decision making, prioritising and information management.

What are the modules?

This qualification provides the theoretical and practical knowledge and skills to manage the marketing function. This includes people, budget and channel management along with risk assessment and delivery of the value proposition.

It involves studying four modules:

  • The Marketing Planning Process
  • Managing Marketing
  • Delivering Customer Value Through Marketing
  • Project Management in Marketing

Course delivery

8 intensive study days plus part-time distance learning


Each of the 4 modules starts with 2 face-to-face study days, followed by 7 weeks distance learning requiring around 6 hours study per week


11 months

Start date

March 2011


$1450 per module


Postgraduate Diploma
Master of Management (Chartered Marketer)

More information

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