“Chartered Institute of Marketing qualifications are relevant, rigorous and transportable across the world and acknowledged as being credible.

“Studying for a CIM qualification will challenge you, develop your skills as a marketer, and make you more international.”

Prof Steve Worthington

Department of Marketing
Monash University

More testimonials

Postgraduate Diploma

Your next step towards Chartered Marketer status and a Masters combining professional training with academic rigour.

Is this qualification for me?

If you are a marketing professional with substantial experience, this qualification will provide you with the skills to progress to the highest levels of management.

The Professional Postgraduate Diploma focuses on the strategic aspects of marketing management central to an organisation’s success in today’s competitive business environment. You will develop the latest skills and knowledge for the practical application of effective marketing strategy and planning.

What are the entry criteria?

You should have experience in a senior marketing role plus one of the following:

  • CIM Professional Diploma in Marketing or CIM Advanced Certificate in Marketing
  • A bachelors or masters degree (or equivalent) with at least half the credits in marketing
  • Suffient marketing experience to pass the CIM online entrance assessment for this qualification

If English is not your first language, you also need IELTS 6.5 or Trinity ISE III/IV.

What are the benefits?

This qualification will elevate your status as ‘professional practitioner’ in the field of marketing who can contribute to an organisation’s success.

You will be able to:

  • apply knowledge and understanding of complex and emerging strategic marketing practices
  • utilise creative and innovative approaches to implement measurable improvements in marketing practice
  • demonstrate effective and innovative leadership
  • demonstrate the relationship between theory and professional practice

What are the modules?

This qualification involves studying four modules:

  • Emerging Themes
  • Analysis and Decision
  • Marketing Leadership and Planning
  • Managing Corporate Reputation

Course delivery

8 intensive study days plus part-time distance learning


Each of the 4 modules starts with 2 face-to-face study days, followed by 7 weeks distance learning requiring around 8 hours study per week


11 months

Start date

August 2010


Provides entry to the Chartered Postgraduate Diploma


$1950 per module

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