5 Important Reports
A problem is Google Analytics is a bit of a beast – there is so much data to trawl through. So, to know where to start, and what to look for, here are a few pointers to get an understanding of your traffic.
We’ll take a look at the following reports:
- Acquisition Overview
- Landing Pages
- Demographics
The above is by no means is comprehensive. However, what it does give is a rounded view of your website traffic by answering the following questions:
- Where your traffic came from?
- Who they are?
- What they do?
As you read about different reports, you might find it useful to view them in Google Analytics (your account or the demo account).
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