2 Planning Framework
The SOSTAC® model provides a framework for digital marketing strategy and planning. It was devised by PR Smith way back in the 1990s and has been subsequently enhanced for digital marketing.
SOSTAC® justifies an entire book to itself as each stage can involve a substantial amount of research, analysis and reflection.
However, as an introduction, we’ll take a look at our interpretation and some essential questions to consider at each stage of the framework:
- Situation Analysis
- Objectives
- Strategy
- Tactics
- Action
- Control
Each stage is introduced below.
NOTE: SOSTAC® is a registered trade mark of PR Smith. For more information on SOSTAC® Planning & becoming a SOSTAC® Certified Planner visit www.SOSTAC.org
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