8 Review 1. Consumer buying behaviour refers to the buying behaviour of final consumers, those individuals and households who buy goods and services for personal consumption. True False 2. Which of the following are influences on consumer behaviour? Psychological Personal Social Cultural All of the above 3. What is the first stage in the decision making process? Information search Purchase decision Need recognition Evaluate alternatives 4. Which of the following is NOT in the B2B decision-making unit? Influencer Decider Gatekeeper Reviewer 5. How consumers make choices is influenced by the significance of the decision being made, in other words, the level of… Culture Involvement Demand All of the above 6. A purchase with a high level of involvement has a… Low level of risk High level of risk Neither of the above
