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Readership Director
Herald Sun
Fact files
Log on for these free resources created by the CIM’s Marketing Insights Team, a team dedicated to keeping marketing professionals abreast of the latest trends and thinking within the industry.
No password? Click here to register and be assured we will only contact you very occasionally (for example, when new resources are available).
Marketing ethics
Ethical marketing helps create and maintain trust between the brand owner and other stakeholders. Without trust the marketing function cannot succeed. Log on to download
Benchmarking
This fact file contains details of organisations and resources to help you carry out a benchmarking exercise. Log on to download
Branding
This fact file gives details of websites associated with branding theory and practice. Log on to download
Business etiquette and culture
Doing business overseas must be carried out with care in order to create the right impression. Don�t get caught out � this fact file lists websites where advice can be obtained. Log on to download
Case study production centres
This fact file lists links to various organisations that produce case study material for business and marketing. Log on to download
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