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Introductory Certificate

Stand out from the crowd with a prestigious international marketing qualification. All Chartered Institute of Marketing (CIM) qualifications are developed in consultation with industry to equip you with the skills employers are looking for.

• Is this marketing qualification for me?
• What are the entry criteria?
• What are the computer requirements?
• What are the modules?
• What is included?
• Sample online lecture

Is this marketing qualification for me?

If you have little or no experience or qualifications in marketing, the CIM Introductory Certificate in Marketing will help accelerate your career.

As well as giving you a solid foundation in marketing theory and practice, this internationally accredited qualification is also your first step towards a Masters in Marketing and prestigious Chartered Marketer status.

What are the entry criteria?

This is an ‘open’ qualification, which means you need no previous qualifications or marketing experience. However, if you are working or have some business experience, this will certainly help you put your learning into context.

If English is not your first language, you will need IELTS 6.5 or Trinity ISE III/IV.

What are the computer requirements?

To complete this qualification you will need internet access, preferably broadband, in order to log onto our online Study Portal and access a range of multimedia resources.

Apart from a web browser, the only software requirements are a suitable media player and Adobe Acrobat Reader. Both are available free of charge.

What are the modules?

The qualification involves studying two modules:

• What is Marketing?
  This module investigates the importance of marketing, how it links to different functions of an organisation and how it contributes to business success. It also gives you an understanding of the internal and external marketing environment and marketing mix.
• Understanding Customer Relationships
  This module focuses on developing an understanding of internal and external customers. It considers how this knowledge can help you when designing marketing activities to achieve long-term customer loyalty.

For further details, please complete ‘More information’ box on the right of this page.

What is included?

• Study guide – high-quality printed course notes to guide your distance learning and provide additional reading and self-assessment exercises.
• Text book – the qualification’s core text book (no other texts are required).
• Tutor support – through phone, email and our study portal.
• Study portal – your logon provides access to a wealth of multimedia study materials and the opportunity to network with other students.

Sample online lecture

Click below to watch a sample online lecture: